The average Josephine’s guide to Linkedin

The average Josephine’s guide to Linkedin

I want to work in Fashion, Darrhling. My hobbies include reading Vogue, blogging and chatting to Anna Wintour on the phone. 


  The Lowdown on Linkedin

I earn my pennies in Digital Marketing. Most people assume this means I spend my time finding funny E cards to share or that I generally piss about on Facebook, neither of these are of course the case. Well not in working hours anyway! 😉

Once I’ve explained the finer details of my role to people I often get a few questions & comments fired at me. Most commonly people rant at me like I personally created Facebook, and then look confused why I can’t change the way it works by being like “Eh Mark, me mates dad hates that new profile layout, will ya’ change it back for him?” But I often also get things like “Whats the whole deal with Twitter/Linkedin? I just don’t get it!”

With this in mind I thought i’d take a little time to explain it all a bit more for you. If you’re looking for a guide on how to be a Linkedin pro, this ain’t the post for you. However if you want to know the VERY basics, and if you actually need to have an account, keep reading…

So, Do I NEED an account?

Not really. #Sorrynotsorry

Like any Social Media network, not being a member doesn’t mean your survival is doomed. I mean, if you’re already starting to skim read this post already because you realise you’re not actually that arsed either way, stick with that.

While LinkedIn can be super great for networking, finding out info, and also keeping up to date with old colleagues and clients,if it’s not really a done thing in your industry, don’t sweat it.

If people want to find out about you online, they obviously still can. Maybe you think you tweet like a pro, then great, stick with it. Don’t make a profile, just to upload a mirror selfie and a seriously out of date CV.

What about if i’m looking for a new job? I heard they headhunt?

Admittedly Linkedin is great for finding job opportunities, but that doesn’t mean it will be the only place the position is adverted. look for jobs in a variety of places, both online and in print, especially if you’d just be getting a Linkedin account for this. Besides, you can view jobs on Linkedin without needing to be signed in, they’re just tricky to find.

While you may be contacted from recruitment agencies,  you won’t get an interview on your Linkedin profile alone, no matter how detailed it is. They’ll still want a copy of your CV, a cover letter and an application form before you even get to interview stages.

So if i do get one can I just add anyone I want then yea?

Er, no. You may follow Barack Obama on Twitter, but you wouldn’t add him on Facebook and expect him to accept now would you? This works the same on Linkedin. You’re not supposed to add anyone you don’t know, but judging by the 40+ invitations I have, no one seems to care about this.  That’s why you can’t add people you don’t have mutual connections. Always play it safe.

But what if i just want a good stalk of what someone else is doing?

Profile settings are key in this. You may find a full linkedin profile if you google a name, but alternatively you may find just a grey picture and little else to gossip over. Beware that people will be informed if another member views their account so don’t go all stalker and be 48 weeks back on your boyfriends-cousins-girlfriends-sisters-dog’s instagram account. (Can you imagine if this happened on Facebook!!)

Anymore quick etiquette tips?

  • Put your real name, not “SEO Mike” (Real life example) or “Anna head of business development.” You look downright silly and like you don’t know what you’re doing. Be proud of what ya mother gave you and stick to your birth certificate.
  • Write a short, snappy bio, that is not, I REPEAT, is not written in the 3rd person, it makes you sound a bit of an overinflated idiot.
  • Don’t message someone you don’t know about your new project or business venture. They don’t care.
  • Don’t get into a conversation with someone about their new product or business venture, they think this is a totally revolutionary way to market. Clearly, it’s not.
  • Don’t endorse people you don’t know in the hope they’ll endorse you back. This is desperate. We are not reverting to the Myspace days of “PC 4 PC?! XOxoxo”
  • Be nice to people and give your colleagues good reviews
  • Follow the companies you care about, not the ones you think sounds good.

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